Threadguy says Sydney Sweeney is done
Threadguy drops a hard take that the Sydney Sweeney era of shock-value marketing is officially over, pinning the expiration date right on 2026. The reasoning hinges on a recent sexually explicit campaign for Polymarket, which the speaker argues burns the bridge after just one use. It mirrors the American Eagle strategy where the novelty evaporates immediately, turning what was once a headline-grabbing moment into something mundane like, 'Oh, that's just a Sydney Sweeney ad.' Once the edgy tactic loses its punch, it stops being about surprise and starts looking routine. The stance is clear: capitalize on the bag while the concept still feels unique because you only get one shot at this specific type of attention before the public moves on. Even the prediction market outcome regarding 'Sydney Sweeney in the big 26' is described as nuts by the commentator. Whether calling her Sidney or Sydney, the conclusion remains the same: we're fully done with that vibe.
Transcription (en)
Sidney Sweeney did this like sexual ass ad for this company the other day, for this prediction market. And I'm going to be honest, guys. I think we're just done with Sidney Sweeney. Fully done. 2026. You can only, I think you can only do the like erotic ad thing once. You did it for American Eagle. You used it. And now it's no longer like erotic. It's just like, oh, that's a Sidney Sweeney ad. It's no longer like, oh my God, did you see Sidney Sweeney? It's like, no, no, that's just a Sidney Sweeney ad. That's just like what they look like now. It's like, we're done. We're done with that. It's over. it's just you can't that's the thing it's like i think when you do these like edgy ads you can only you only get one so you better get the bag like i hope that you you better get the bag because it's like we're done with it city's winning the big two six is nuts okay i'm just being honest
