Jungkook Graff global ambassador

par Mustafa Abdel: Jung Kook

BTS's Jungkook has been named the new global ambassador for high jewelry brand Graff, marking the first time in the luxury jeweler's 66-year history that it has appointed a global ambassador. To kick off the partnership, Graff has released a new advertising campaign for "The Laurence Graff Signature" featuring Jungkook. Founded by Laurence Graff, the brand is widely known as the "King of Diamonds." Graff's CEO commented on Jungkook, saying: "Jung Kook is a cultural icon, known for his multifaceted talents. His performances are bold yet refined, crafted with a brilliance that is impossible to ignore. #JungKook