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Hailey Bieber's RHODE Skin has taken the top spot as the #1 skincare brand in the U.S. based on Earned Media Value (EMV). In June 2026, the brand generated $77.8 million in EMV from 23,900 creator posts. Here are the top 10 skincare brands in the U.S. by EMV: 1. RHODE Skin (Skincare) - $77.8M, 23.9k posts 2. MEDICUBE - $47.2M, 27.2k posts 3. Anua - $27.8M, 6.7k posts 4. Summer Fridays - $25.3M, 10k posts 5. CeraVe - $24.8M, 5.7k posts 6. La Roche-Posay - $20.2M, 5.9k posts 7. Tatcha - $1 (incom
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