EA's VP of advertising stated that video games present a major opportunity to integrate ads directly into gameplay. EA has already launched a platform for this purpose. The approach is more suited to sports games than premium titles. Take-Two has indicated that ads would not be appropriate for GTA 6. What are your thoughts? #ElectronicArts
2mo
EA's VP of advertising stated that video games present a major opportunity to integrate ads directly into gameplay. EA has already launched a platform for this purpose. The approach is more suited to sports games than premium titles. Take-Two has indicated that ads would not be appropriate for GTA 6. What are your thoughts? #ElectronicArts
2mo
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