@manon.cultureJordan Brand is pulling back. Nike CEO Elliott Hill said the company "oversupplied the market with iconic retro products," and the fix is to cut how much of that retro stock hits shelves. Sources point to broader reductions landing in 2027, all part of a push to make Jordans feel exclusive again instead of permanently discounted. No exact timeline from Hill on when any of this actually starts.
Voir la publication d'originePhoto de @manon.culture· Oct 2, 2026· Nike
The image features a close-up of Michael Jordan's face, crying, superimposed over a product shot of Air Jordan 1 sneakers. The sneakers are the main focus in the foreground, with another pair of Air Jordan 4s visible on a shelf in the background. The overall mood is humorous and meme-like, playing on the emotional reaction to coveted sneakers. A watermark reading "MMY MIXTAPE Z" is visible across the sneakers.
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2LISA Nike campaign photos@manon.cultureJordan Brand is pulling back. Nike CEO Elliott Hill said the company "oversupplied the market with iconic retro products," and the fix is to cut how much of that retro stock hits shelves. Sources point to broader reductions landing in 2027, all part of a push to make Jordans feel exclusive again instead of permanently discounted. No exact timeline from Hill on when any of this actually starts.
Voir la publication d'originePhoto de @manon.culture· Oct 2, 2026· Nike
The image features a close-up of Michael Jordan's face, crying, superimposed over a product shot of Air Jordan 1 sneakers. The sneakers are the main focus in the foreground, with another pair of Air Jordan 4s visible on a shelf in the background. The overall mood is humorous and meme-like, playing on the emotional reaction to coveted sneakers. A watermark reading "MMY MIXTAPE Z" is visible across the sneakers.
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