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Harrymadrid@harrymadrid
Liverpool FC just locked in a massive front-of-shirt sponsorship with Turkish Airlines, and the numbers are actually insane. We're talking over £300M spread across five years starting in the 2027/28 season. LFC is calling this their most lucrative deal ever for that specific spot on the kit. It's a huge commercial win for the club moving forward.
Most clubs sign local airlines but LFC going global with Turkish is a bold move. I'd rather see them sponsor a domestic carrier to keep costs down for fans.
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